Even in the Internet Age, there is a great deal of potential for a successful insurance telemarketing campaign. Most insurance professionals find the most success when going "back to the basics;" however, there are still a few hints to know when launching this type of marketing campaign. Below are three top tips for insurance professionals launching a telemarketing campaign:
1. Don't Hide - In your attempt to get through to that VP of Human Resources you are trying to contact, be upfront with whoever answers the phone about who you are and which insurance agency you are calling from. Some insurance sales professionals have attempted to "trick" gatekeepers into putting a call through by claiming they are someone they are not. By doing so, you will only frustrate your prospect. You are unlikely to get a chance to make your sales pitch at all, since you were dishonest in the first place. You also should make sure that you are not calling from a blocked number, since most businesses have caller I.D.
2. Make Sure You Are Using Quality Leads for Insurance Sales - While there are a few ways to obtain leads for your insurance telemarketing campaign, most of them are of low quality and will end up costing you more in time and money than you thought you were saving. The quality and exclusivity of leads matters most when an insurance professional is launching a telemarketing campaign. By purchasing insurance leads from a lead generation company that specializes in only exclusive, qualified leads, you will have more success.
A qualified lead is one that has been recently voice-verified for correct information, so you do not spend hours calling out-of-date and non-existent numbers. An exclusive lead is sold to you from a lead generation company for a certain period, like 45 days. No other agent has been sold this lead by that lead generation company in that time period, so you will have complete exclusivity when you call on your prospect. They will be ready to listen, not frustrated that this is the fifth call they've received that week.
3. Optimize Your Calling Hours - If you are trying to reach business prospects, you have far more flexibility available to you in terms of calling hours than if you were trying to reach working individual consumers. Call your lead on a busy Monday though and you are unlikely to get more than thirty seconds on the phone with the person. Try them on a Thursday afternoon to get a warmer response. Remember that your job is to educate the prospect on your services, and you must ensure that they have enough time to devote to you so that you can do that.
When an insurance professional is launching a telemarketing campaign, it's important to follow these three guidelines to ensure the most successful campaign possible.
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